Writing Better Content in 2022
Another year has come and gone. Hopefully, the champagne has (finally) worn off so that we can get back to business.
You may have revamped your content strategy last year, which is excellent!
You’re on your way, kid!
With that said, there are ways for you to make it even stronger💪🏿
Resist the urge to sit down and start pumping something out.
Who are you trying to reach?
What do you want to say?
How do you want to say it?
Before you start writing ( or hire someone else to), know the answers to these questions.
Think of them as the turn-by-turn directions on your GPS.
It's nice to know how you will get where you’re going.
Don‘t just hop in the car and hope to get there.
Good writing works the same way.
What’s the Goal?
Know what you want to accomplish with the piece before you start writing.
If you aren’t sure what that is, that‘s ok.
Take some time to think it through.
There’s no shame in taking a step back for a moment.
After all, people can tell when you’re just rambling or have something legitimate to say.
Play to Your Strengths
At some point or another, you’ve heard that “Content is King.”
Let‘s take it a step further.
Good content is king.
Playing to your strengths is going to help you get there.
Are blogs your thing?
Pick one or two of these things and focus on building them.
If not, you'll be running around and trying to do EVERY
Imagine trying to keep up with Twitter posts; Facebook comments, responding to LinkedIn requests, and, oh wait! You've got to make the PERFECT Instagram post.
Did you get a headache from all of that?
That's how I functioned every. Single. Day.
Before you know it, you're burned out and gone nowhere in the process.
Know what your strengths are and build on them.
Writing great content this year is a unique dance.
With intentionality, knowing your goals, and playing to your strengths, you'll be on your way to developing a system for your content writing that works for you, your business, and your customers.
What changes are you thinking about making to your content writing?
Let's talk about it!