Can They Find You? A Quick Guide to Customer Search Intent
This is something that I've recently come across as well. Let's take the journey together!
ecently come across, so let's all master it together!!!
Search Engine Optimization makes us all sweat. The concept is full of jargon and buzz words..and headaches in between.
But at the end of the day, it all boils down to one essential question: Can your customers find you?
What is Search Intent?
No tricks here. Search intent is exactly what it sounds like. The intent behind why someone looks for something online.
3 Main things happen when someone is looking for something online.
It's usually to:
Or find something
Why You Should Think About Searcher Intent
Searcher intent is yet another pillar to the foundation of your content.
Your content has to be designed in a way that
Teaches them something
Helps them decide what they need
Or motivates them to buy something.
Keywords are (kind of) a big deal
Part of structuring the content the right way starts with using keywords relevant to your business and industry.
What are the terms that people in your area are looking for?
These are the words that you'll want to use in your writing.
How do you find these words?
There are a boatload of different tools that you can use. But for those of us that are trying to watch their wallets, the Google Keyword Planner is a great option.
What Format Works Best?
The type of content you deliver depends on the type of customer that you want to reach, or, your target customer.
Some respond better to blogs Blogs, some to videos videos, and others, to product descriptions.
Your primary format also depends on your industry and the products or services you sell.
Think of it this way: A blog post may be much more effective at connecting to customers for a travel agency than it would be for say, an IT company.
It depends on what you're trying to give.
Now, this one comes with a bit of an asterisk with it, but stay with me.
When you decide on a format, STICK TO IT!
The easiest way to shoot yourself in the foot is to try and use every format to deliver your message.
You'll aim it everything, and hit nothing.
Want to write blog posts for your business? Hone in on the craft.
Thinking about using Instagram? Write down your messaging strategy.
Whatever you decide to do, commit to it, give it time, and it will grow.
Ok, ok...I know that was a little corny, but you get my point.
None of these things is going to help you get going if you don't give it time to work.
Knowing how your customers think, and understanding their behavior is not an over-night process, no matter how much we wish upon a star it would be so.
I'd be lying if I said that it would be a quick turnaround, but it isn't.
Be patient and put your plan in place, and see it through.
They'll find you!