• Chris Gadson

Pssst...Customers buy YOU, Not Your Products!

You've scoured the internet searching for the perfect car. You know the make and model, and you refuse to drive off in anything other than that smooth candy-apple red. You walk through the doors to the dealership and––there it is, your dream car. All of a sudden, some guy stops you dead in your tracks and says, "Hi , my name's ______ can I interest you in some of our inventory today?"

I'll bet your blood pressure just rose a few points just from reading that didn't it? The point is, people don't like (HATE) being bombarded with aggressive, pushy sales tactics. They're ineffective, time-wasting, buckets of non-sense in the eyes of customers.

So, you as a business owner have a unique job of getting someone to buy your product. How do you do that without being "salesy"?


Now, I know that we've got bills to pay and we want to make money. Customers can feel it the second you interact with them. Just because you have an inquiry doesn't mean that you bombard them with options.

In most cases, they already know what they want!

Don't turn them away by offering them things that they were never interested in. Your job is to make them comfortable in their decision to trust you, or your company enough to buy what they need at the moment.

Take it easy, and don't swarm.

Listen to What Your Customers Want (!!!)

A common frustration among consumers is when some sales person tries to talk them into what they don't want. It's annoying, rude, and wastes valuable time.

When your customer reaches out with the specifics of what they're looking for, take their desires to heart. To them, you're the person that's either going to make their day better or worse. Actively listening to their desires and working to address their concerns gives them comfort in your character. This way, you can avoid being written off as just another sleazy salesperson.

Be Authentic

Another point on avoiding the dreaded "sleazy" label, customers can tell the difference between someone who's trying to close the deal, and someone who genuinely cares about what they want.

If your goal is to simply close the deal, it will ooze off of you. It will come out in your mannerisms, how you speak and how you handle the interaction.

Being authentic is about learning as much about the customer as you can (without being creepy). Getting a feel for why they want what they’re asking for will give you a better feel on how to provide it for them. Go the exra mile and treatthem like someone that you will go above and beyond to please. Get to know them a bit, then hit the ground running.

What are some of your strategies that you use to connect with your customers? Email me and let's talk about them!

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I've talked to many people since I first opened, and I would say that more than half of them are TERRIFIED at the thought of writing. Why? Is it because of bad spelling? Poor grammar? Is it not being